Smart idea. Step one: Take the box on your next camping, outing, beach, backyard gathering. Step two: Find a spot for a good fire. Step three: light the Fatwood (included) and drop it into the chimney hole. Step four: enjoy your fire for 3+ hours.
Say whaaaaaaaaaat? Yeah that's pretty genius. Buy a few of these for your next outing and there will be no need to worry about the hassle of putting a fire together. Legit.
In case you didn't understand my fabuloso four steps, here's a visual.
BlazingBlock - $29